An overview of quick tips and tricks to make your communications strategy land and work effectively.

If you could hand your children one skill, and only one, what would it be? Storytelling? It might be the single most useful thing a human being can do.

audiences respond to defensiveness and euphemism far more negatively than they respond to an admission of fault. If people already know something went wrong, telling them it didn't, or that it wasn't that serious, doesn't reassure them. It irritates them.

A step-by-step guide to preparing police, council or public sector spokespeople for difficult media interviews, written from the journalist's side of the table.

As search behaviour continues to evolve, organisations can no longer rely solely on traditional SEO tactics to maintain visibility and influence online.

There is a familiar instinct at the heart of most public debates, that if we present better facts, clearer evidence, and a more rigorous argument, people will change their minds and come to our way of thinking. It's wrong.