Impactful Storytelling

audiences respond to defensiveness and euphemism far more negatively than they respond to an admission of fault. If people already know something went wrong, telling them it didn't, or that it wasn't that serious, doesn't reassure them. It irritates them.

Everyone nods at the idea that change is the only constant. It is one of those lines we all agree with and then promptly ignore, because while we believe it in the abstract, we tend to run our communications as if change is an occasional event.

Who to choose to be your brands media spokespeople.

How we’re helping the National Police Association win on LinkedIn by designing for what people say.

Human behaviour hasn’t changed nearly as much as our strategies assume. This creates a fundamental mismatch between how organisations communicate and how people actually receive our communications.

For years, we’ve treated communications as a desk job. Writing statements. Monitoring channels. Managing approvals. Reacting to headlines. Producing content at speed, often at arm’s length from what we’re supposed to be explaining and off the back of SLT requests. It’s efficient because it’s measurable – you always know where they are. Increasingly, it’s a massive problem.

A case study on how JAM created a successful submission for funding for History Knights.

Why leading with the story changes everything for your communications strategy.