Impactful Storytelling

Human behaviour hasn’t changed nearly as much as our strategies assume. This creates a fundamental mismatch between how organisations communicate and how people actually receive our communications.

For years, we’ve treated communications as a desk job. Writing statements. Monitoring channels. Managing approvals. Reacting to headlines. Producing content at speed, often at arm’s length from what we’re supposed to be explaining and off the back of SLT requests. It’s efficient because it’s measurable – you always know where they are. Increasingly, it’s a massive problem.

A case study on how JAM created a successful submission for funding for History Knights.

Why leading with the story changes everything for your communications strategy.