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Copywriting
Why Your Statements Sound Managed (and why residents can tell)
audiences respond to defensiveness and euphemism far more negatively than they respond to an admission of fault. If people already know something went wrong, telling them it didn't, or that it wasn't that serious, doesn't reassure them. It irritates them.
Media Team
Jul 224 min read
Corporate reputation is no longer something you can broadcast
How we’re helping the National Police Association win on LinkedIn by designing for what people say.
Media Team
May 14 min read
Death by a thousand edits: the real threat to brand messaging
Why trusting your communications team to consider all outcomes is the key to great comms.
anoushkaemilee
Dec 16, 20253 min read
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