Strategy

As search behaviour continues to evolve, organisations can no longer rely solely on traditional SEO tactics to maintain visibility and influence online.

Research hasn’t necessarily replaced judgement, but it seems to be replacing responsibility.

Human behaviour hasn’t changed nearly as much as our strategies assume. This creates a fundamental mismatch between how organisations communicate and how people actually receive our communications.

A case study into the loss of trust PFEW is facing and how they can fix their brand reputation.