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Trust Communications


Opinion: we should stop briefing leaders to use pre-set media lines in 2026
I would like to stop hearing the exact same phrase dished out to every question a journalist asks from multiple interviewees.
anoushkaemilee
Feb 182 min read


Put the laptop down. Go outside. Your messaging will thank you.
For years, we’ve treated communications as a desk job. Writing statements. Monitoring channels. Managing approvals. Reacting to headlines. Producing content at speed, often at arm’s length from what we’re supposed to be explaining and off the back of SLT requests.
It’s efficient because it’s measurable – you always know where they are. Increasingly, it’s a massive problem.
anoushkaemilee
Jan 294 min read


The £1.4 million pound man: how police federation leadership failed its members
A case study into the loss of trust PFEW is facing and how they can fix their brand reputation.
Media Team
Dec 16, 20259 min read
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