Reputation Management

Here are the communications mistakes we see most often when things go wrong for councils, police forces and public bodies, and what actually fixes them.

audiences respond to defensiveness and euphemism far more negatively than they respond to an admission of fault. If people already know something went wrong, telling them it didn't, or that it wasn't that serious, doesn't reassure them. It irritates them.

I would like to stop hearing the exact same phrase dished out to every question a journalist asks from multiple interviewees.

A case study into the loss of trust PFEW is facing and how they can fix their brand reputation.